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LECTURE NOTES

CHAPTER 6--COMPOSING BUSINESS MESSAGES

ORGANIZING YOUR MESSAGE
HOW GOOD ORGANIZATION IS ACHIEVED
  • An outline reveals the relationships among points.
  • Advantages of working from an outline:
  • Types of outlines:
  • Steps in the outlining process:
    1. Define the main idea: what the audience should do or think after absorbing the message and why they should do it or think it.
    2. State four or fewer major points.
    3. Identify supporting points, translating general concepts into tangible facts and figures.
  • Purpose determines organization:
  • The amount of evidence to use depends on your topic and audience:
  • Various types of evidence add interest:
  • Use organizational plans to establish the sequence of ideas.
  • Two basic sequences:
  • The choice of organizational approach depends on the audience's probable reaction:
  • Four organizational plans for shorter messages:
  • Two organizational approaches for longer messages: informational and analytical.
  • Informational reports/presentations follow a natural order imposed by the subject:
  • Analytical reports/presentations are organized according to the audience's probably reaction:
    FORMULATING YOUR MESSAGE
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    Last Update: 4/23/01
    Web Author: Angie Chittick
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