Make your own free website on Tripod.com

LECTURE NOTES

CHAPTER 5--PLANNING BUSINESS MESSAGES

UNDERSTANDING THE COMPOSITION PROCESS

Process

Items
PlanningDefine purpose
Analyze audience
Establish main idea
Select channel and medium
ComposingOrganize message
Formulate message
RevisingEdit message
Rewrite message
Produce message
Proof message

DEFINING YOUR PURPOSE
ANALYZING YOUR AUDIENCE
ESTABLISHING THE MAIN IDEA
SELECTING THE APPROPRIATE CHANNEL AND MEDIUM
Home PageAngie's E-Mail


Last Update: 4/23/01
Web Author: Angie Chittick
Copyright ©1998 by Angie Chittick - ALL RIGHTS RESERVED